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The music business has been and is undergoing crazy changes that is shaking up all the major and small players in the industry. The problem is not the evolution of a different way of manipulating and consuming media but the failure of … Continue reading

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Brand Evaluation: The Omogo Reloaded Logo

According to O’Guin, Allen and Semenik in their book Advertising and Intergrated Brand Promotion, the new world of advertising is full of companies who are looking for new ways to get their brand across to audience and potential consumers. In … Continue reading

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